Pricing
What Digital Marketing Costs
and How We Build Your Quote
There is no honest one-size price for marketing. What you pay depends on your goals, your market and how much work it takes to win. This page explains how MPH Marketing prices each service, what drives the cost and where to find realistic benchmarks before you talk to anyone.
The Short Answer
How Much Does Digital Marketing Cost?
Most small and mid-size businesses invest a monthly amount in ongoing services like SEO or paid media management, plus one-time project fees for things like a new website. For SEO, industry surveys put most small business retainers between about $1,000 and $2,500 a month, with competitive industries often higher. Our SEO cost guide breaks down those benchmarks and their sources.
Paid advertising has two parts: the ad spend you pay to Google, Meta or another platform, and the management fee for building and optimizing campaigns. Ad spend depends on competition for your searches and audiences, which is why we start from the cost per lead you can afford. Our Google Ads cost guide walks through that math. Every MPH proposal spells out exactly what is included.
How we build every quote:
- A free review of your current marketing and results
- Your goals, budget and timeline
- Competition in your market and industry
- The channels that fit your customers
- Work needed to fix tracking or your website first
- A written proposal listing exactly what is included
- Clear separation of ad spend and management fees
- No guessing: we explain the reasoning behind every line
By Service
What Drives the Cost of Each Service
The main factors we weigh when pricing each type of work.
SEO and Local SEO
Driven by competition, number of locations and services, the state of your website and how much content and authority work is needed. See SEO services.
Google Ads and Paid Media
Driven by ad spend, number of campaigns and platforms, and how much landing page and tracking work is needed. See Google Ads.
Website Design
Driven by the number of pages, custom features, e-commerce, content and integrations. See website design.
Email Marketing
Driven by list size, number of automated flows and how often campaigns are sent. See email marketing.
Analytics and Tracking
Usually a one-time setup project, driven by how many tools, forms and conversion types need to be configured. See analytics.
Video Production
Driven by shoot days, locations, crew, editing and the number of finished videos. See video production.
Value
How to Judge Whether a Price Is Fair
Compare value, not just the monthly number.
Cost per lead
The most useful comparison is what each qualified lead or sale costs, across every channel.
What is included
Two quotes at the same price can include very different amounts of work. Ask for the details in writing.
Ownership
Your business should own its ad accounts, analytics, website and domain.
Reporting
You should see results tied to leads and revenue every month.
Too-cheap warning signs
Very low SEO or ads prices usually mean very little actual work is being done.
Our Process
How to Get a Quote
Simple and no obligation.
Reach Out
Call (248) 702-4382 or send a message through our contact form.
Free Review
We review your website, search visibility, ads and tracking.
Strategy Call
We talk through your goals, market and budget.
Written Proposal
You receive a clear proposal with scope, timeline and pricing.
Kickoff
If it is a fit, we start with the highest-impact work first.
FAQ
Pricing Questions
Want a Real Number for Your Business?
Request a free review and a written quote. Also explore: SEO Cost Guide · Google Ads Cost Guide · Contact Us
