MPH Marketing Blog
Digital Marketing Insights,
SEO, GEO, AI Search & Growth Strategy
Practical guidance on SEO, local SEO, GEO, AEO, AI search visibility, Google Ads, website design, and digital marketing strategy from the MPH team in Metro Detroit, Michigan.
All Articles
Digital marketing insights from Metro Detroit-
Does Influencer Marketing Actually Work for Local Businesses?
Short answer: It works well for some categories and barely at all for others, and the category matters more than anything you do with the campaign. If your business is visual, discretionary, and worth photographing, it can work very well. If people find you by searching in an emergency, it will not, no matter how…
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What Google Ads Actually Costs a Metro Detroit Business
Short answer: Google Ads has no price. It is an auction, so you set a daily budget and pay per click, and the cost of a click depends on how many other businesses want that same search. The useful question is not what a click costs. It is what a lead costs, and you can…
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How to Advertise on ChatGPT
Short answer: Yes, you can advertise on ChatGPT. OpenAI opened a self-serve advertising platform in May 2026. The minimum is $25 per day per campaign, you pay per click rather than per impression, and you target by geography and by conversation topic. There is no keyword bidding, which is the single biggest thing to understand…
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How AI Overviews Are Changing Search for Law Firms
Short answer: AI Overviews took the research traffic and left the hiring traffic. Legal informational searches now get answered above the results, so the blog posts law firms spent a decade producing generate a fraction of the clicks they used to. The searches that end in a phone call are largely intact. The firms losing…
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Google Search Is Changing
What Metro Detroit Businesses Need to Know About SEO, AI Overviews, GEO, and Local Visibility Google Search is moving deeper into an AI-first experience. For business owners, this is not just another algorithm update. It changes how people discover companies, compare options, ask questions, and decide who to contact. For years, SEO was mostly about…
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Local SEO in 2026: How to Dominate Google Maps and Near Me Searches
Local SEO is still one of the strongest ways for service businesses to generate qualified leads. When people search for a company near them, they usually need help soon. They are not browsing casually. They are looking for a real provider, in a real location, that can solve a problem. That is why local SEO…
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Google’s Biggest Search Change in 25 Years
Google’s Big AI Search Change: What Metro Detroit Businesses Need to Know About Leads, Rankings, PPC, SEO, GEO, and AEO Google Search Update • AI Mode • Local SEO • PPC • GEO Google just moved Search deeper into the AI era. For local businesses in Metro Detroit, this is not just a technology headline.…
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AI-Powered Marketing for Small Businesses: Tools, Strategies, and Real ROI
AI-powered marketing is no longer a future idea. It is already changing how small businesses build content, manage advertising, improve follow-up, and understand performance. The problem is that many business owners still hear AI discussed in extremes. Some people treat it like magic. Others treat it like a threat. The truth is more practical. For…
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How to Rank in Google AI Overviews and Stay Visible in Modern Search
Google search is changing. In many searches, users now see an AI-generated summary before the traditional organic listings. For businesses, that creates a new challenge and a new opportunity. If your content is clear, trustworthy, and useful, your brand may still influence the search journey even when users do not click in the same way…
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What Is Generative Engine Optimization (GEO) and Why It Matters for Your Business in 2026
If your business depends on search visibility, 2026 is the year you need to understand Generative Engine Optimization, or GEO. Traditional SEO still matters, but search behavior is changing fast. More people are getting answers from AI-generated summaries, AI Overviews, and assistant-style search experiences before they ever click a standard website result. That means your…
