Media Planning & Buying in Metro Detroit

Media Planning & Buying That Turns Budget Into
Measurable Growth

MPH Marketing Solutions plans and buys media across every channel that matters to your business, then ties it together with media mix modeling and unified measurement. Instead of managing search, social, display, video, direct marketing, and AI visibility as separate line items, we build one connected budget strategy so every dollar is working toward the same goal.

Request a Media Strategy Consultation (248) 702-4382

One budget strategy across every channel Search, social, display, video & direct marketing in-house Media mix modeling, not guesswork 100% in-house Metro Detroit team

Why Media Planning & Buying Matters

One Budget, Every Channel, One Strategy

Most businesses do not have a media problem. They have a media planning problem. Search runs one way, social runs another, and video or direct marketing gets bolted on separately if it gets used at all. Nobody is looking at the full picture, so budget ends up split by habit instead of by what actually drives results.

Media planning and buying fixes that by starting with strategy first. Before a single dollar is spent, we map your audience, sales cycle, competition, and goals against every available channel, then build a budget allocation that reflects where your customers actually are and how they actually decide to buy.

From there, buying becomes execution of a plan instead of a series of disconnected decisions. That is the difference between running ads and running a media strategy.

What you get with MPH Media Planning & Buying:

Cross-Channel Budget Strategy

One allocation plan across search, social, display, video, and direct marketing, built around your goals.

Media Mix Modeling

Understanding how channels work together, not just how each one performs in isolation.

AI Visibility Included

Media plans now account for how your brand shows up in AI-generated answers, not just paid placements.

Unified Measurement & Attribution

One reporting view across every channel, so budget decisions are based on real comparisons.

Channels We Plan and Buy

Every Channel, Working From the Same Plan

Not every channel earns the same share of budget for every business. We plan and buy across the full landscape and let the strategy determine the mix, not the other way around.

High Intent

Search Engine Marketing

Google and Microsoft Ads for buyers actively searching for your service right now. See: SEM

Audience Building

Social Media Advertising

Paid campaigns across Facebook, Instagram, TikTok, LinkedIn, Pinterest, and Reddit. See: Social Media Marketing

Recovery & Reach

Display & Remarketing

Desktop and mobile display buying to stay in front of past visitors and reach lookalike audiences at scale. See: Display Ads

Storytelling

YouTube & Video Ads

Video placements across YouTube and paid social, produced in-house when a campaign needs original footage. See: YouTube Ads · Video Ads · Video Production

Direct to Inbox

Direct Marketing

Targeted outreach outside the paid ad platforms, built for audiences that respond better to a direct approach. See: Direct Marketing

Emerging

AI Marketing & Visibility

Positioning your brand to be found and recommended inside AI-generated answers, alongside traditional paid media. See: AI Marketing · GEO · AEO

Beyond the Media Buy

Budget Allocation and Media Mix Modeling

Buying media is the easy part. Knowing how much to spend where, and proving it worked, is what actually determines return on investment.

How we approach budget allocation:

Start from sales cycle, audience behavior, and current performance data
Weight channels by incremental impact, not by historical habit
Test new channels with a defined budget before scaling them
Revisit allocation on a regular cadence as results come in

How we measure and report across channels:

One reporting view pulling conversions, calls, and revenue from every channel
Media mix analysis to credit channels that support conversions indirectly
Clear before-and-after comparisons when budget shifts between channels
Media planning should never feel like a black box

Explore the Full Cluster

Media Planning & Buying Services From MPH

Each service below covers a specific channel inside the media plan. MPH provides all of them in-house, and most accounts combine several under one connected strategy.

Hub

Media Planning & Buying

The strategy hub connecting every channel into one budget allocation and measurement plan. You are here.

You are here ✓ SEM

Search Engine Marketing

Google Ads, Microsoft Ads, and Local Service Ads for buyers actively searching for your service.

SEM Services Social

Social Media Marketing

Paid and organic strategy across Facebook, Instagram, TikTok, LinkedIn, Pinterest, and Reddit.

Social Media Display

Desktop & Mobile Display Ads

Visual banner ads that build awareness and recover lost traffic through remarketing.

Display Ads YouTube

YouTube Advertising

Video ad campaigns across in-stream, in-feed, and Shorts placements for earlier-funnel demand building.

YouTube Ads Video

Video Ads & Production

Original video creative and paid placement, produced and managed in-house.

Video Ads Direct

Direct Marketing

Targeted outreach outside the paid ad platforms for audiences that respond to a direct approach.

Direct Marketing AI

AI Marketing

Visibility strategy for how your brand appears inside AI-generated answers and recommendations.

AI Marketing Landing Pages

Landing Page Design

Conversion-focused pages that match your ad message exactly, the page every media buy depends on to convert.

Landing Pages Not Sure?

Talk to MPH First

Not sure which channels and budget split fit your business? Tell us about your goals and we will build the plan.

Get a Free Consultation

The MPH Process

Our Media Planning & Buying Process

A media plan is only as good as the discipline behind it. MPH treats planning and buying as an ongoing cycle, not a one-time budget spreadsheet.

Discovery and Goals

We start with your audience, sales cycle, competitive landscape, current spend, and total budget range across all channels.

Channel Strategy and Mix

We map which channels fit your goals and build an initial budget allocation across search, social, display, video, and direct marketing.

Buying and Launch

We negotiate placements, set up tracking across every channel, and launch the plan on a coordinated timeline.

Measure, Model, Reallocate

We review performance across the full mix, run media mix analysis, and shift budget toward what is actually driving results.

Strengthen the full strategy with: SEO · Website Design

Get a Metro Detroit Media Plan and Quote

Berkley

(248) 702-4382

Warren

(586) 533-4304

Address

3360 12 Mile Rd, Berkley, MI 48072

Hours

Monday to Sunday, 8 AM to 8 PM

Request a Media Strategy Consultation

Serving Metro Detroit:

Detroit Berkley Royal Oak Troy Birmingham Sterling Heights All Locations →

FAQ

Media Planning & Buying FAQs

Media planning is the strategy phase, deciding which channels, audiences, timing, and budget levels will drive the best results. Media buying is the execution phase, negotiating placements and managing the campaigns once the plan is set. MPH handles both under one connected process so strategy and execution never drift apart.

Budget allocation starts with your sales cycle, audience behavior, and historical performance data, then applies media mix modeling to identify which channels are driving incremental results versus overlapping with each other. Allocation is revisited on a regular cadence as performance data comes in, not set once and left alone.

A media plan can include search engine marketing, social media advertising across platforms like Facebook, Instagram, TikTok, LinkedIn, Pinterest, and Reddit, display and remarketing, YouTube and video advertising, direct marketing, and AI marketing for visibility in AI-generated search results. We build the mix based on your audience and goals rather than including every channel by default.

Media mix modeling is the process of analyzing how each channel contributes to overall results, including channels that support conversions indirectly rather than only the last click. MPH uses media mix analysis alongside direct-response tracking so budget decisions reflect the full picture, not just the easiest metric to measure.

We build a unified measurement framework that pulls conversion, call, and revenue data from every active channel into one reporting view, so performance can be compared on equal footing instead of judging each platform by its own dashboard.

Minimum budget depends on the channel mix and how competitive your market and industry are. We typically start with a discovery call to review goals and current spend, then recommend a realistic starting budget before scaling into a broader media plan. Contact MPH for a free consultation.

Get a Metro Detroit Media Plan and Quote

If you want one connected strategy across search, social, display, video, direct marketing, and AI visibility, MPH can build the plan and manage the buy. Free consultation, no obligation. Also explore: Search Engine Marketing · Social Media Marketing

Request a Media Strategy Consultation View Portfolio and Work

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Whether you need SEO, Google Ads, website design, or a complete digital marketing strategy, our team is here to help your business attract more customers and grow online.

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