Search Engine Optimization
SEO Services That Turn Search Traffic Into Calls and Customers
Most SEO pages explain what SEO is. You already know. What you actually want to know is what it costs, how long it takes, and how you would tell whether it is working. Those answers are below, before anything else. MPH Marketing Solutions is an in-house team in Berkley, Michigan, working with businesses across Metro Detroit and statewide.
Start Here
The Three Questions Every Agency Dodges
Ask these of us and of everyone else you talk to. The answers tell you more than any proposal will.
What does it cost?
Four things drive it: how competitive your category is, how many services and locations need to rank, the technical condition of your site, and whether content has to be built or just improved.
A single-location service business competing in one city is a genuinely different scope than a multi-location company competing across a metro. Anyone quoting a flat monthly number before auditing your site is pricing an average, not you.
We quote after the audit. The audit is free and you keep it either way.
How long does it take?
Local SEO and Google Business Profile work often moves in 60 to 90 days. Competitive organic rankings usually take 4 to 8 months, longer in contested commercial categories.
Technical fixes can move faster when something specific is holding the site back, like slow pages or an indexing problem. Those are the cheapest wins and they come first.
Anyone promising page one in 30 days is describing something that does not happen in a competitive market.
How would I know it is working?
Rankings for named keywords tracked over time, not a proprietary visibility score. Organic traffic to the pages that matter, not sitewide sessions. Calls and form fills attributed to organic search.
You should have admin access to your own Analytics, Search Console, and Google Business Profile from day one, so you can verify any of it without asking us.
If you cannot check the work yourself, you are trusting rather than knowing.
And one we will answer against our own interest
Sometimes SEO is not the right first spend. If your site takes eight seconds to load, if your Google Business Profile is half built, or if the phone rings and nobody follows up, ranking higher just sends more people into the same leak. The audit tells us which it is, and if the answer is that you should fix something else first, we will say so before quoting a retainer.
Already Paying Someone?
How to Tell Whether Your Current SEO Company Is Doing Anything
A lot of businesses have been paying a monthly SEO fee for a year or more and genuinely cannot tell what they are getting. Here is how to find out in an afternoon.
Ask for these four things
- Admin access to your own Google Business Profile, Analytics, and Search Console
- A list of the specific pages changed in the last 90 days and what changed on each
- Ranking reports that name the keywords and show position over time
- A direct answer on how many leads came from organic search last month
None of these are unreasonable and all four should take a competent agency under an hour to produce. If the request is met with friction, that itself is the answer.
Warning signs worth taking seriously
- Your accounts are owned by the agency rather than by you
- Reports show impressions and "visibility" but never named keyword positions
- Rankings are reported for terms nobody would actually search
- No page on your site has been meaningfully updated in months
- The work is subcontracted and you have never spoken to who does it
- Blog posts appear on a schedule but map to no keyword or business goal
We will audit your site and tell you honestly whether your current provider is doing good work. Sometimes they are.
What You Get
What MPH SEO Services Cover
Treated as one coordinated improvement to the whole site rather than a checklist of isolated tactics. Scope is built around what your site and market actually need.
Technical SEO & Site Health
Crawlability, indexing, page speed, Core Web Vitals, mobile experience, redirect health, and schema. A site with technical problems underperforms even with excellent content, which is why this comes before anything else.
Keyword & Intent Mapping
Using Semrush and Search Console, we connect the searches that actually produce business to the pages that should rank for them. High-intent service and question terms, not traffic volume for its own sake.
Page-Level Optimization
Titles, headings, service copy, FAQs, internal links, and calls to action working together so pages are easier for search engines to understand and easier for visitors to act on.
Local SEO Signals
Google Business Profile configuration, citation consistency, review strategy, and location-aware content. Local rankings depend on more than one page. See: Local SEO
Content & Site Architecture
Service pages, location pages, and supporting content built to a standard that earns rankings, plus the internal link structure that distributes authority between them. Usually the biggest untapped lever on an established site.
Reporting You Can Verify
Named keyword positions over time, organic traffic to the pages that matter, and leads attributed to search. Delivered on a call, with your own account access so you can check any of it yourself.
Modern Search
Four Layers, One Strategy
People still search Google the traditional way, but AI Overviews, ChatGPT, Gemini, and Perplexity are now part of how buyers discover and compare businesses. That does not mean SEO is obsolete. It means being cited now matters alongside being clicked.
The useful thing is that the underlying signals overlap almost entirely. Clear content, accurate structured data, identifiable entities, technical quality, and genuine authority feed all four layers at once. Businesses that already do SEO well tend to appear in AI answers without doing anything exotic.
Which is why MPH handles these as one strategy rather than four products sold separately. The four pages below go deeper on each.
What is genuinely new
- Being referenced in an answer can matter more than ranking below it
- Entity clarity, saying plainly what you are and where, carries new weight
- Structured data is read by more systems than just Google
- Corroborating mentions across the web influence what gets cited
- Zero-click results mean brand visibility has value even without the visit
Maps and city-level visibility
Google Business Profile, citations, reviews, and location content. How you win the map pack and compete in near-me and neighborhood searches.
View Local SEO
AI SEOVisibility in AI-powered search
Entity clarity, schema, topical authority, and trust signals that support appearing in Google AI Overviews, ChatGPT, and Gemini.
View AI SEO
AEOAnswer engine optimization
Content structured as direct answers, with question-based headings and FAQ schema. Wins featured snippets, People Also Ask, and voice results.
View AEO
GEOGenerative engine optimization
Helping AI systems understand, trust, and reference your content when generating responses. Depends on clarity, authority, and entity consistency.
View GEO
The MPH Process
How We Work
Audit and Benchmark
Site health, content gaps, local signals, and competitor positions, using Semrush and Search Console. You get the findings whether or not you hire us, and you get told if SEO is not your real bottleneck.
Keyword and Intent Mapping
We connect high-intent searches to the specific pages that should rank for them, and tell you plainly which targets are not realistically winnable at your budget.
Technical First, Then Content
Fixes that unblock the site come before anything that adds to it. Sequenced by what moves rankings soonest rather than by what is easiest to invoice.
Iterate on What the Data Shows
Monthly reporting on named keywords, organic traffic, and leads, with the plan adjusted as competitors move and results come in.
Talk to MPH About SEO
Credentials
Who You Would Be Working With
A full-service agency in Berkley, Michigan. Every strategy, build, and campaign runs in-house. Nothing is outsourced overseas or pushed through a white-label provider, which you can verify simply by asking to meet the person doing your work.
Google Partner
Certified in Google Ads and search platform management
Meta Business Partner
Recognized partner for paid social campaign management
Clutch Recognized
Named a top SEM company in Detroit on Clutch
BBB A+ Accredited
Accredited business with an A+ rating
See case studies, portfolio work, or client reviews.
Where We Work
SEO by Market
Each of these markets works differently. The pages below cover what actually competes in each one rather than repeating this page with a city name swapped in.
Detroit
Berkley
Royal Oak
Birmingham
Troy
Southfield
Sterling Heights
Ann Arbor
Grand Rapids
All Locations
Works best alongside: Website Design · Google Ads & PPC · Social Media · Listings & Reputation
FAQ
SEO Questions
Start With the Audit
Free, no obligation, and you keep the findings whether or not you hire us. If SEO is not your real bottleneck, we will tell you that instead.
