Analytics and Conversion Tracking
Know Exactly Which Marketing
Brings In Your Leads
MPH Marketing sets up and fixes GA4, Google Tag Manager, call tracking and conversion tracking so every form, call and sale is counted correctly, and your ad platforms optimize toward real leads instead of page views.
The Short Answer
Why Conversion Tracking Matters
Conversion tracking records the actions that matter to your business, like form submissions, phone calls, booked appointments and purchases, and ties each one back to the channel that produced it. Without it, you are guessing which marketing works.
It also decides how well your ads perform. Google Ads and Meta use conversion data to choose who sees your ads. If they are tracking the wrong thing, such as page loads or button clicks, they optimize toward the wrong people. Broken tracking is one of the most common problems we find in new accounts, and one of the fastest to fix.
What our analytics and tracking service includes:
- GA4 property audit and setup
- Google Tag Manager cleanup and configuration
- Lead form and thank-you page tracking
- Call tracking for website and ad calls
- Key events configured in GA4
- Conversion import to Google Ads and Meta
- UTM tagging for every campaign
- Monthly reporting tied to leads and revenue
Services
Analytics and Tracking Services
Clean data first, then decisions.
GA4 Setup and Audit
We configure GA4 properly: data streams, key events, filters, cross-domain settings and data retention, and fix anything misconfigured.
Google Tag Manager
We organize your container, remove dead tags like old Universal Analytics, and set up clean triggers for forms, calls and clicks.
Ad Conversion Tracking
Google Ads and Meta conversions set up and imported correctly so bidding optimizes toward real leads.
Call Tracking
Track calls from your website, Google Business Profile and ads, so phone leads get credit too.
UTM Strategy
Consistent campaign tagging so email, social and paid traffic is attributed correctly in GA4.
Reporting
Clear monthly reports focused on leads, cost per lead and revenue, not vanity metrics.
Common Problems
Tracking Issues We Find Most Often
Most accounts we review have at least one of these.
Dead tags
Old Universal Analytics tags still firing, even though Universal Analytics stopped processing data.
Wrong conversions
Ads optimizing toward page views or button clicks instead of real leads.
Double counting
The same lead counted multiple times, inflating results and confusing bidding.
Missing calls
Phone leads, often the most valuable, not tracked at all.
No UTMs
Email, social and partner traffic showing up as direct or unknown.
Our Process
How We Fix Your Tracking
Usually done in days, not months.
Audit
We review GA4, Tag Manager, ad conversions and your forms and phone setup.
Plan
We define what counts as a lead and which events matter.
Implement
We configure tags, triggers, key events and conversion imports.
Test
We submit test leads and verify every event fires once and lands correctly.
Report
You get a clear dashboard and monthly reporting going forward.
FAQ
Analytics and Tracking Questions
Ready to Trust Your Marketing Data?
Get a free review of your GA4, Tag Manager and conversion setup. Also explore: Google Ads · Landing Pages · Google Ads Cost Guide
