Case Study — Website Design & Development
Rescuing a Stalled 10,000-Page Website Rebuild for Lawyers Mutual
Lawyers Mutual came to MPH with a website rebuild that had been in progress for a year and a half with no clear finish line. More than 10,000 pages of legacy content needed to be organized, migrated, and rebuilt into a fast, modern site people could actually use. Here is how MPH took it over and got it across the finish line.
The Challenge
A Year and a Half In, With No Finish Line in Sight
Lawyers Mutual's website rebuild had already been underway for a year and a half before MPH was brought in. The project had grown far past a typical redesign: more than 10,000 pages of legacy content, much of it undocumented, inconsistently structured, and difficult to migrate without losing what was actually working.
A site of that size cannot simply be rebuilt page by page. Without a clear content architecture, a rebuild at this scale stalls exactly the way this one had, with progress happening but no visible path to launch.
Lawyers Mutual needed a team that could step into a project already in motion, make sense of what existed, and turn 10,000 disorganized pages into a site that was fast, modern, and genuinely easier for their members and visitors to use.
What MPH inherited:
- A website rebuild already 1.5 years into development with no clear completion date
- More than 10,000 legacy pages with inconsistent structure and content quality
- No documented content architecture or migration plan for a site of this scale
- A UX experience that had fallen behind what members and visitors expected
The Approach
Turning 10,000 Pages Into a Structure That Actually Works
Taking over a stalled project meant starting with an honest audit before touching a single page of design.
Full Content Audit
Every one of the 10,000+ pages was reviewed and categorized to identify what needed to stay, what needed to be consolidated, and what could be retired.
Information Architecture
A new content structure and navigation system was built so a site this large could actually be browsed and searched intuitively.
Modern UX Design
A UX-focused redesign built around how members actually use the site, not the legacy structure the old build had inherited.
Migration at Scale
Content was migrated in a structured, trackable process built to handle thousands of pages without losing accuracy along the way.
Performance Optimization
The rebuilt site was optimized for speed, since a site of this size only works if every page loads fast.
QA and Launch
Every migrated page was checked before launch to confirm content, links, and functionality carried over correctly.
The Solution
A Site Built to Handle Scale Without Feeling Like It
The finished site needed to hide its own complexity. Members should never feel like they are navigating a 10,000-page site, even though they are.
What changed for site visitors:
- Faster page load times across the entire site
- A clearer navigation structure built around how members actually search for information
- Consistent, modern design applied across thousands of pages
- Improved mobile experience for members accessing the site on the go
What changed behind the scenes:
- A documented content architecture the client's team can maintain going forward
- Redirect mapping to preserve existing search rankings through the migration
- A scalable page template system instead of thousands of one-off page builds
- A clear handoff instead of an open-ended project with no completion date
The Results
From Stalled to Launched
Add your actual post-launch numbers below before publishing. Placeholders are marked so nothing goes live as a guess.
10,000+
Pages organized and migrated
[X]%
Page speed improvement
Add real number[X]%
Organic traffic retained or improved post-launch
Add real number[X]
Weeks from takeover to launch
Add real number"
[Add client testimonial quote here once approved by Lawyers Mutual. Do not publish a quote that was not actually said by the client.]
[Title, Lawyers Mutual]
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